Build Your Brand
Blueprint
Understanding what branding truly is (and what it isn't) with your host,
Jamie Cox, Brand Strategist and Founder of Strange Salt.
This event already happened, but you can get access to the slides
below.
Branding
October 3rd, 2024
12:00 pm - 1:00 pm
Online
Jamie Cox
Founder of Strange Salt
Kelley Griggs
Host at StartupNash
Powered by Startups, Investors and Experts inclduing:
About Build Your Brand Blueprint
In this workshop, founders and business owners will gain a clear understanding of what branding truly is (and what it isn't)!
Jamie Cox, brand strategist and founder of Strange Salt, will demystify common misconceptions and give participants the essential
building blocks to create a strong, cohesive brand that resonates with their ideal audience. Whether you’re just starting out or
seeking to refine an existing brand, this workshop will equip you with practical insights and actionable steps to ensure your brand
stands out so you can create meaningful connections with your audience.
Key Takeaways
- Clarify the concept of branding. Understand the difference between branding and other marketing activities, and why branding is
essential for marketing and business development. - Identify your essential brand elements. Learn the foundational elements of brand-building, including brand positioning,
messaging, and visual identity, and make them work for you. - Build a brand with resonance. Discover how to align your brand with the values and needs of your ideal audience to create lasting
connections. - Learn to avoid common brand pitfalls. Identify and avoid common mistakes that can undermine your brand’s effectiveness and
authenticity. - Get a clear brand roadmap for assessing and enhancing your brand to better reflect your mission and attract the right audience.
About your Host
Jamie Cox is on a mission to make brands less boring! As a brand strategist, Jamie helps founders of
growing businesses get off the marketing hamster wheel so they can build a brand that excites the
right people and repels the wrong ones. Her holistic approach to brand-building helps organizations
and founders create cohesive and compelling brands with personality. Her experience spans 11+
years and multiple industries—from tourism and D2C fashion to B2B SaaS and organizational
consulting. Jamie is also the founder of Strange Salt, a brand agency for businesses that challenge
the status quo. You can connect with her on LinkedIn or learn more about her at jamiercox.com
Jamie Cox
Founder of Strange Salt
Hosted by
Kelley Griggs
Contact
kelley@britepeer.com
Jamming from
Nashville, Tennessee 🪕
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